Paid Social Campaigns
Performance-Driven Social Advertising in Sydney
Campaign strategy across awareness, traffic, and conversion with A/B testing and budget control.
What Problems Does This Solve?
Common challenges businesses face that paid social campaigns addresses.
Ad Spend Waste
Boosting posts randomly without a strategy for turning views into customers.
Wrong Audience
Ads reaching people who will never buy, burning through budget.
Creative Fatigue
Same ad creative running until performance drops without testing alternatives.
No Attribution
Unable to track which ads actually drive business results.
What Is Included in This Service?
Our paid social campaigns service is designed to help Sydney businesses achieve reliable, secure, and efficient technology operations.
Meta and TikTok ads
Awareness, traffic, and conversion campaigns
A/B testing and optimisation
Focus on leads and sales, not just reach
Full-funnel campaign strategy
Creative development and testing
Audience segmentation
ROI-focused reporting
What Results Can You Expect?
- Reduced downtime and faster issue resolution
- Predictable monthly costs with no surprise bills
- Expert support without hiring full-time staff
- Proactive approach that prevents issues
- Clear reporting and accountability
What Capabilities Do We Offer?
Our paid social campaigns expertise spans major platforms and custom solutions.
Campaign Strategy
- ✓Full-funnel planning
- ✓Awareness campaigns
- ✓Traffic campaigns
- ✓Conversion campaigns
- ✓Retargeting strategy
Platforms
- ✓Meta (Facebook/Instagram)
- ✓TikTok advertising
- ✓LinkedIn ads
- ✓Pinterest ads
- ✓Cross-platform strategy
Optimisation
- ✓A/B creative testing
- ✓Audience optimisation
- ✓Bid strategy
- ✓Budget allocation
- ✓Performance tracking
How Does This Service Work?
A proven methodology that delivers results. From discovery to deployment, we ensure your project succeeds.
Strategy & Planning
Develop campaign strategy with clear goals, audiences, and funnel structure.
Key Deliverables:
- Campaign strategy
- Audience segments
- Funnel design
- Budget allocation
Creative & Setup
Create ad creative, set up pixels and tracking, build campaigns.
Key Deliverables:
- Ad creative
- Pixel setup
- Campaign structure
- Audience creation
Launch & Test
Launch campaigns, run A/B tests, and optimise for performance.
Key Deliverables:
- Campaign launch
- A/B testing
- Daily optimisation
- Budget management
Report & Scale
Detailed reporting on ROI with recommendations for scaling winners.
Key Deliverables:
- Performance reports
- ROI analysis
- Scaling strategy
- Creative refresh
What Results Have We Achieved?
Our paid social campaigns solutions deliver measurable business value.
Frequently Asked Questions
Common questions about paid social campaigns
What is the difference between organic and paid social?
Organic social builds community and engagement without ad spend but has limited reach. Paid social amplifies content to targeted audiences beyond your followers. Most strategies combine both.
How much should I budget for paid social?
Starting budgets depend on goals and audience size. Testing typically requires $1,000-2,000/month minimum. Successful campaigns are then scaled based on ROI.
What results can I expect from paid social?
Results vary by industry and objective. We set realistic KPIs upfront—whether that is reach, traffic, leads, or sales. Regular reporting shows performance against these benchmarks.
Related Services
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Ready to Get Started?
Book a discovery workshop to discuss how paid social campaigns can transform your business.