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Home/Services/Digital Marketing & Social Media/Paid Social Campaigns
ROI Focused

Paid Social Campaigns

Performance-Driven Social Advertising in Sydney

Start Discovery Workshop Speak to an Engineer
4x
Average ROAS
50%
Lower CPA
10x
Reach Multiplier

What is Paid Social Campaigns?

Amplify what is working with Meta and TikTok ads

Campaign strategy across awareness, traffic, and conversion with A/B testing and budget control.

"We don't just fix computers; we engineer resilient systems that empower your team to work faster and safer."

Problems We Solve

Ad Spend Waste

Boosting posts randomly without a strategy for turning views into customers.

Wrong Audience

Ads reaching people who will never buy, burning through budget.

Creative Fatigue

Same ad creative running until performance drops without testing alternatives.

No Attribution

Unable to track which ads actually drive business results.

Service Inclusions

Meta and TikTok ads
Awareness, traffic, and conversion campaigns
A/B testing and optimisation
Focus on leads and sales, not just reach
Full-funnel campaign strategy
Creative development and testing
Audience segmentation
ROI-focused reporting

Technical Capabilities

Campaign Strategy

  • Full-funnel planning
  • Awareness campaigns
  • Traffic campaigns
  • Conversion campaigns
  • Retargeting strategy

Platforms

  • Meta (Facebook/Instagram)
  • TikTok advertising
  • LinkedIn ads
  • Pinterest ads
  • Cross-platform strategy

Optimisation

  • A/B creative testing
  • Audience optimisation
  • Bid strategy
  • Budget allocation
  • Performance tracking

Execution Framework

01
1 week

Strategy & Planning

Develop campaign strategy with clear goals, audiences, and funnel structure.

Deliverables

  • Campaign strategy
  • Audience segments
  • Funnel design
  • Budget allocation
02
1-2 weeks

Creative & Setup

Create ad creative, set up pixels and tracking, build campaigns.

Deliverables

  • Ad creative
  • Pixel setup
  • Campaign structure
  • Audience creation
03
Ongoing

Launch & Test

Launch campaigns, run A/B tests, and optimise for performance.

Deliverables

  • Campaign launch
  • A/B testing
  • Daily optimisation
  • Budget management
04
Monthly

Report & Scale

Detailed reporting on ROI with recommendations for scaling winners.

Deliverables

  • Performance reports
  • ROI analysis
  • Scaling strategy
  • Creative refresh

Common Questions

What is the difference between organic and paid social?

Organic social builds community and engagement without ad spend but has limited reach. Paid social amplifies content to targeted audiences beyond your followers. Most strategies combine both.

How much should I budget for paid social?

Starting budgets depend on goals and audience size. Testing typically requires $1,000-2,000/month minimum. Successful campaigns are then scaled based on ROI.

What results can I expect from paid social?

Results vary by industry and objective. We set realistic KPIs upfront—whether that is reach, traffic, leads, or sales. Regular reporting shows performance against these benchmarks.

Service Level Agreement

Critical Response30 Mins
High Priority2 Hours
On-Site Arrival< 90 Mins
Support Hours24/7/365

Ready to Upgrade?

Get an engineering assessment of your current paid social campaigns setup.

Book Discovery Call

Related Services

Content Creation for Social

Content that feels native, not copy-pasted

Google Ads Management

Capture people who are ready to buy now

Meta Ads Management

Build demand and retarget warm audiences