Discovery & Strategy
Website Strategy Services for Sydney Businesses
Clarify goals and audiences, review existing site and analytics, competitor analysis, and content/SEO planning.
What Problems Does This Solve?
Common challenges businesses face that discovery & strategy addresses.
Unclear Direction
Starting a website project without clear goals leads to scope creep and disappointing results.
Unknown Audience
Building a site without understanding who will use it results in low engagement and conversions.
No Baseline Data
Launching without analytics insights means you can't measure improvement or ROI.
Missed SEO Opportunities
Websites built without keyword research struggle to rank and attract organic traffic.
What Is Included in This Service?
Our discovery & strategy service is designed to help Sydney businesses achieve reliable, secure, and efficient technology operations.
Goals and target audience clarification
Existing site and analytics review
Competitor and positioning analysis
Content and SEO plan
User journey mapping
Sitemap and structure planning
Brand messaging alignment
Success metrics definition
What Results Can You Expect?
- Reduced downtime and faster issue resolution
- Predictable monthly costs with no surprise bills
- Expert support without hiring full-time staff
- Proactive approach that prevents issues
- Clear reporting and accountability
What Capabilities Do We Offer?
Our discovery & strategy expertise spans major platforms and custom solutions.
Research & Analysis
- ✓Competitor website analysis
- ✓Current site audit
- ✓Analytics deep-dive
- ✓Keyword opportunity research
- ✓Market positioning review
Strategy Development
- ✓Goals and KPI definition
- ✓Target audience personas
- ✓User journey mapping
- ✓Content strategy
- ✓Conversion planning
Planning & Documentation
- ✓Sitemap creation
- ✓Page hierarchy design
- ✓Content requirements
- ✓Technical specifications
- ✓Project timeline
How Does This Service Work?
A proven methodology that delivers results. From discovery to deployment, we ensure your project succeeds.
Discovery Workshop
Deep-dive session to understand your business, goals, target audiences, and competitive landscape.
Key Deliverables:
- Workshop recording
- Goals documentation
- Audience profiles
- Competitive insights
Research & Analysis
Analyse your current site, competitors, and market to identify opportunities and inform strategy.
Key Deliverables:
- Current site audit
- Competitor analysis
- Keyword research
- Opportunity report
Strategy Documentation
Create comprehensive strategy documents that guide the design and build phases.
Key Deliverables:
- Website strategy document
- Sitemap and structure
- Content plan
- Technical requirements
Presentation & Sign-Off
Present the strategy, gather feedback, and finalise the approach before moving to design.
Key Deliverables:
- Strategy presentation
- Feedback incorporation
- Final sign-off
- Design brief
What Results Have We Achieved?
Our discovery & strategy solutions deliver measurable business value.
Frequently Asked Questions
Common questions about discovery & strategy
Why is discovery important before building a website?
Discovery ensures we understand your goals, audience, and competitive landscape before design begins. This prevents costly rework and ensures the final site meets business objectives.
What does website discovery include?
Discovery includes stakeholder interviews, target audience analysis, competitor review, content audit, SEO assessment, and technical requirements. The output is a strategy document guiding design and development.
How long does the discovery phase take?
Discovery typically takes 1-2 weeks depending on complexity. This investment upfront saves time and money during development by establishing clear direction and avoiding scope creep.
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Learn moreReady to Get Started?
Contact us to discuss how discovery & strategy can help your business.